5 companies that prove it’s worth keeping an open mind in business

Twitter, Tiffany & Co and Nintendo logos

Recently, I’ve been reminded of just how important it is for an entrepreneur to remain innovative and open to new opportunities  – whether you’re just starting out or 30-plus years down the track, like me.

It’s easy to become trapped thinking that you must run things in a certain way and meet certain expectations but, ironically, doing so could well be what holds you back from success.

Imagination and an open mind are priceless in business. It gives you the freedom to think outside the box and believe that it is possible to create or achieve more than what already exists. But, more than that, it’s also one of the most exciting parts of the ‘job’.

But there isn’t an entrepreneur on the planet who hasn’t had doubts about starting their next venture, or growing their current one. When that happens, it’s easy to stick to tried-and-tested methods and focus more on the day-to-day requirements of running your business. But that can prevent you from spotting a new opportunity or innovative approach that could help you achieve even bigger success.

Need proof? Here are five global brands, which all started doing one thing and then seized the unexpected opportunities that came their way to ultimately succeed somewhere quite different.

Twitter: It needs no introduction now, but Twitter was originally developed as an internal SMS service for podcasting company, Odeo, before being launched publicly in July 2006.

Tiffany & Co.: It may now be a luxury jewellery line, but the company opened in New York in 1837 as a stationery shop. Profits have certainly increased from the opening day’s $4.98 after the founder discovered how much his customers liked his diamond jewellery!

Nintendo: The company was launched in 1889 as a producer of playing cards. It’s safe to say it wasn’t hindered by innovation or a failure to embrace technology!

Marriott: You may be familiar with the name as an international hotel chain, but Marriott actually began in 1927 as a root-beer stand in Washington DC. It eventually grew into a chain of restaurants, before opening its first hotel in 1957.

Mattel: Harold “Matt” Matson and Ruth and Elliot Handler, the founders of the American toymaker responsible for Fisher-Price and Barbie, originally started out making picture frames in a California garage. Elliot began making dollhouse furniture from the scrap materials, which eventually led to a focus on manufacturing toys.

It just shows you that you can never know where an idea might lead, or what is around the next corner. The important thing is to make sure your eyes are wide open and you’re ready for all opportunities.

Is your attitude hindering your chances of business success?

Having a good idea for a business is only part of the story if you want to become a successful entrepreneur. As well as a strong plan, it’s essential that you have the “right” attitude.

Chris Niarchos unpacking boxes from a truck.
It took years of hard work, set-backs, lean living and even some heavy lifting to get my first business off the ground.

For me, a positive approach to running a company can be summed up in the simple phrase ‘be something more’, which I made my company motto. This is about striving for excellence and continuous improvement.

If you don’t have a good attitude, chances are you’ll find it difficult to reach your goals. With this in mind, here are some of the traits I have learned can stand in the way of your success as an entrepreneur.

 Are you prone to panic?

Being able to deal with high-pressure situations is a must if you want to start your own business, or succeed in your chosen role or profession. There are very few positions that are completely stress or challenge free!

When you’re faced with an issue, you have to be able to keep a cool head in order to assess the situation and make appropriate decisions. Whether it’s holding your nerve during negotiations or responding to an unforeseen crisis, panic is never the best approach.

Are you too slow to change your approach?

It’s no secret that things don’t always go to plan in business – and this means that, to stand a chance of long-term success as an entrepreneur, you have to be willing and able to adapt.

If you’re too slow to react to market forces, changing trends, or when you encounter difficulties, you’re likely to struggle to keep your company on course. It can be hard – and even downright daunting – to change your approach, but I’ve learned that no idea or strategy should be seen as sacred.

Do you find criticism hard to take?

If you struggle to take legitimate, constructive criticism on board, you’ll find it hard to grow as an entrepreneur.

It’s not always easy, but if you’re willing to listen to what others have to say and genuinely consider their feedback, you’ll be able to learn from their comments and become stronger and more effective as a result.

Do you expect instant success?

Ask any famous actor or singer and they’ll no doubt tell you that it took them years to become an overnight success – and entrepreneurs are no exception. If you start a business expecting it to take off instantly, you’re probably not going to be prepared to put in the time and effort needed to make your venture work. And nine times out of 10, this will mean you’re in for an unwelcome surprise.

For me personally, it took years of hard work, set-backs, lean living and, as the photo shows, even some heavy lifting (that’s me on the lorry!) to get my first business off the ground. Almost 30 years later, it continues to take the time, effort and dedication of many people to maintain it. It’s definitely worth being aware of what it takes to be successful (in anything) and bringing the attitude needed to stick with it.

Do you find it difficult to take responsibility?

Taking responsibility is a big part of being an entrepreneur – and this applies to the bad as well as the good. There’s no point in blaming others or making excuses for problems you face. As the head of your business, you’re in charge of what happens to it. By accepting accountability, you should find it easier to respond constructively to the ups and downs. You’ll also find it easier to earn the respect of the people around you.

Chris Niarchos is a lifelong entrepreneur and founder of The Cobra Group of Companies, which specialises in incubating, developing and managing a portfolio of start-up enterprises and successful companies.

Longevity and leadership: an Angela Merkel masterclass

Image of German Chancellor Angela Merkel
Businesspeople can learn from Angela Merkel’s approach to leadership, says Chris Niarchos. (Image: 360b / Shutterstock.com)

Angela Merkel was elected to her record fourth term as Chancellor of Germany last month, making it evermore clear that this woman knows what makes a great leader.

Of course, there are many “right” ways to lead – different styles bring different qualities to the table – but there’s no doubt that the business world can learn a whole lot from Merkel’s approach and staying power.

Calculate your risks

Merkel once described how, as a child, it took her an hour of standing on a diving board before she was able to jump off. “That’s how I am; not particularly courageous. I always need time to weigh up the risks,” she says.

She’s been given flak for being overly cautious, but Merkel’s ability to weigh up risks has kept her leadership steady.

In business, accurately assessing potential risk to reward is critical. You can’t always play it safe, but making sure you know what is on the line is the best way to avoid taking a poor gamble.

Be pragmatic

Perhaps because of her science background, Merkel usually takes a methodical and pragmatic approach in dealing with issues of the day.

She once said: “For me, it is always important that I go through all the possible options for a decision.”

Such an approach can be hugely beneficial in business as well as politics. Rather than acting on impulse, giving yourself space to make a decision will often prevent you from reacting to a situation emotionally.

There are times when it pays to go with your gut, but you should make sure your head gets a say too.

Stand apart from the crowd

Merkel entered politics with no political background. She’s a divorced Protestant woman in a Catholic party. Nothing wrong with any of that, of course, but it does highlight that she’s clearly used to being a member of the minority!

But far from letting that hold her back, she’s used it to her advantage and built a reputation of courage by never being afraid to be a lone voice.

Following the crowd can only take you so far; to reach the top you need to be willing to make bold moves alone.

Having confidence in yourself is such an important part of business. If anyone’s going to believe in your ability to succeed, it should be you!

Chris Niarchos is a lifelong entrepreneur and founder of The Cobra Group of Companies, which specialises in incubating, developing and managing a portfolio of start-up enterprises and successful companies.


Why it’s important to understand your influencing style

I recently read an article which referenced Nelson Mandela as one of the best negotiators in history. It got me thinking about the importance of understanding your own influencing style and being able to adapt it to different business situations. 

If you can effectively motivate others and get people on board with your ideas, your business will operate more efficiently and the fact that everyone is working together will boost team morale.

However, “influencing” is definitely not a one-size-fits-all art. Every person is different, every situation is different, so you’re going to need to bring the right influencing approach to each new scenario.

For example, a more forceful style might be appropriate when negotiating a business deal or when an immediate response is required in an emergency, but it’s usually not be the best technique for building long-term relationships.

Using charm to win people over is another well-used and successful influencing style; however, without sincerity and follow-through the effects may not last beyond the first conversation!

Each of the following five categories of key influencing styles has benefits and drawbacks. The best way to improve your ability to influence is to identify which category you naturally fall in to. Doing so will allow you to consider the positives and negatives of your particular approach, and in what ways, and situations, you need to adjust it or draw on a different technique.


This style demands attention, and this type of influencer pulls no punches in getting their message across. It’s a strong way of communicating what you want, but it’s worth remembering that the to-the-point tone might be off-putting for some people and in some situations.


Using facts, logic and experience, this style is about rational persuasion. People who use it are often said to have the “gift of the gab”. It’s a good style to draw on to combat highly emotional situations. But logic has its limits, and sometimes a more personal approach is more effective than facts and figures.


Give a little, get a little. This style suits a situation where the influencer is ready to make a trade-off. This one is required by every business owner on a perpetual basis so it’s worth practicing – and being aware of the potential to give away more than you intend. Need some inspiration? Harvard Law professor Robert H. Mnookin says the late Nelson Mandela is one of the best negotiators in history.


This involves using other people to create connections for you and is particularly helpful for building relationships to reach long-term goals. In short, you could say this is networking. It’s very effective, but less so if an immediate or short-term result is needed.


Encouraging and creating a team environment where everyone has a vested interest in an outcome is the main feature of this influencing style. Obviously, this skill is hugely beneficial – as long as you don’t hold back on expressing your own opinions in order to get and keep people on side.

Chris Niarchos is a lifelong entrepreneur and founder of The Cobra Group of Companies, which specialises in incubating, developing and managing a portfolio of start-up enterprises and successful companies.


3 entrepreneurs who refused to take no for an answer

Former British Prime Minister Winston Churchill once said: “Don’t take ‘no’ for an answer, never submit to failure. Do not be fobbed off with mere personal success or acceptance.”

Nicknamed the British Bulldog and known for his tenacious spirit and unrelenting bravery, it was clear that Churchill adhered to this motto in his political life. In my opinion, he demonstrated the kind of persistence and courage that entrepreneurs need if they’re going to be successful.

After decades of experience in business, I am well acquainted with the word ‘no’, but I haven’t let it stop me from pursuing my dreams. I know, however, that when you’re faced with apparent dead-ends time and again and your goals seem unattainable, it’s tempting to throw in the towel. If you’re in this position right now, you might be inspired by the experiences of these entrepreneurs.

Brian Chesky, Airbnb

Picture of Brian Chesky on an ipad
Airbnb co-founder Brian Chesky initially struggled to find investors but his company is now worth $24billion. (aradaphotography / Shutterstock.com)

CEO and co-founder of peer-to-peer accommodation rental company Airbnb Brian Chesky is worth £2.9 billion today and was named a Presidential Ambassador for Global Entrepreneurship by the Obama Administration in 2015. However, at the start of his career, the now 35-year-old was also familiar with the word ‘no’.

Early on, Chesky and his Airbnb co-founders were introduced to seven eminent investors in Silicon Valley and pitched them in an attempt to raise $150,000 in exchange for 10% of the business. They received rejections from five of the investors, and the other two never replied! However, Chesky and his associates were undeterred and continued to pursue their goals. Today Airbnb is valued at £24 billion and has been used by more than 60 million people.

Kavita Shukla, Fenugreen

Kavita Shukla is the founder and CEO of Fenugreen, a social enterprise tackling global food waste with her own invention, FreshPaper, which keeps food fresh. The young entrepreneur has been awarded the INDEX: Design to Improve Life Award – the world’s greatest prize for design – and has been named in TIME Magazine’s ‘5 Most Innovative Women in Food’, but her success grew from humble origins.

Shukla started out mixing spices in pond water in her garage when she was 12 years old in an attempt to reproduce the benefits of a homebrewed spice tea her grandmother gave her in India. She eventually came up with the idea of creating a spice-infused paper that prevents bacterial and fungal growth, and worked on the product all through high school and university.

Despite failing to get the interest she needed from potential donors to create a large-scale non-profit, and being told repeatedly that she “needed more experience, more degrees, more money”, she persisted.

Shukla believed in her idea and invested $150 in spices and paper-making materials to create a local non-profit. The product became a huge success and is now sold in supermarkets in more than 35 countries worldwide.

Joy Mangano, Miracle Mop

Picture of Joy Mangano
Joy Mangano created the Miracle Mop to make her own household chores easier. (Kathy Hutchins / Shutterstock.com)

The story of Joy Mangano is the stuff of Hollywood movies – quite literally. Joy, a film loosely based on the American inventor and entrepreneur’s life, was released in 2015.

As a divorced mother of three struggling to make ends meet in the 1980s, Mangano found inspiration in the drudgery of household chores. Frustrated with mops that didn’t last long and required the user to bend down to wring them out, she created what would become known as the Miracle Mop.

She borrowed money to make 100 prototypes and started selling them locally. In 1992, a TV shopping channel bought 1,000 of the mops, but the executives asked her to take them all back when they failed to sell.

Believing strongly in her idea, Mangano refused to take the mops back and demanded the chance to sell them herself. In her first appearance, more than 18,000 units were sold. Within 10 years, her company was selling more than US$8 million worth of mops every year.

In 1999, she joined the Home Shopping Network, where she now generates in excess of £110 million in annual sales. Today, Mangano is said to be worth £38 million.

Chris Niarchos is founder and chairman of The Cobra Group of Companies, which specialises in incubating, developing and managing a diverse portfolio of start-up enterprises and successful companies.

3 attributes that are stopping you from achieving your goals

3 attributes that are stopping you from achieving your goalsPerhaps your ultimate goal is running a successful business or landing a dream job, or maybe you’ve set your sights on a completely different, non-career related target.
Whatever your aspirations, there may be certain aspects of your personality that are holding you back and that you need to work on. Here are three attributes that I’ve noticed can stop people from achieving their objectives.

  1. A lack of self-belief 

It’s natural to have some doubts about what the future might hold, but it’s essential that you don’t let a lack of self-belief stop you from pursuing your ambitions. Too often, people let negative thoughts dictate their path.

Whether you’re gearing up to pitch a business idea, you’re preparing for an interview or you’ve got another important test ahead, it’s crucial that you think positively and have confidence in yourself and your abilities go to these guys.

Bear in mind that if you don’t believe in yourself, it’s unlikely that others will. It helps to focus on your strengths rather than obsessing over any weaknesses you think you might have.

  1. Impatience

Expecting things to go your way from the beginning is a recipe for disappointment. Sure, some people manage to meet their objectives quickly, but for most, reaching life goals is a long process.

It’s important to realise that the effort and time you put into meeting your targets makes eventual success all the sweeter. If you’re prepared to put in the hard work and you’re ready to overcome a few hurdles along the way, you’re much more likely to achieve something meaningful.

It’s often useful to set interim targets so you can measure your progress. Hitting these smaller goals can give you an important morale boost and reinforce the fact that your efforts are paying off.

  1. A tendency to procrastinate

Let’s face it, life’s full of distractions. But if you don’t want to be swayed from your course, it’s vital that you resist any inclination to spend too much time procrastinating.

It can be easy to put off the difficult tasks and prioritise easier, more enjoyable things instead. There’s nothing wrong with this in principle, but if it stops you from progressing in the way you’d like, you’ll need to change your approach. If you’re ready to embrace challenges and to focus on the things that will really help you move forward, you stand a much better chance of succeeding.

These three characteristics are common, so you shouldn’t be put off if you recognise them in yourself. The important thing is to identify any traits that could be holding you back and to take steps to address them. By making changes to your outlook, you can ensure these issues don’t stop you from getting where you want to go.

Founder and chairman of the Cobra Group of Companies, Chris Niarchos knows what it takes to make it to the top in business. Starting his company at the age of just 22, he has succeeded in growing it into an international organisation.

What can an F1 pit crew teach you about teamwork in business?

From the likes of Lewis Hamilton to Sebastian Vettel, it tends to be the drivers in Formula One who get the attention. But without the precision teamwork of a tightly knit and talented pit crew behind them, these stars wouldn’t get off the starting blocks, let alone over the finish line.

As a huge fan of motorsport, I’ve often noticed the parallels between the teamwork involved in this sport and in the business realm. So, here are a few things I believe an F1 pit crew can teach you about the importance of working together within a company.

F1 pit crew works on a race car
Businesses can learn from the teamwork of an F1 pit crew, says Cobra Group founder Chris Niarchos

Detailed preparation = polished performance

A lot happens within a very short space of time when a car comes in for a pit stop. In under four seconds, a team of 16 or more highly trained and skilled people becomes a focussed, well-oiled machine to rival the one they’re actually working on.

Each individual is responsible for their own specific task and is dedicated to executing to absolute perfection. From operating front or rear jacks to making wing adjustments or “simply” holding the driver in place, everyone knows exactly what they have to do and how and when to do it.

This takes a vast amount of preparation and a huge amount of physical and mental training. It’s only by putting in enough practice hours that these teams can give a polished performance and keep their drivers in contention on the track.

In many ways, the same is true in business. The timescales and tasks may be very different, but the principle of doing thorough preparation is exactly the same. Companies that are rigorous and methodical in their approach – and that appreciate the importance of the work that goes on behind the scenes, and the people who do it – stand a much better chance of achieving long-term success.

Clear communication is key

Clear communication is a must between members of a pit crew and between these teams and their drivers. Before developments in technology made car-to-pit communication possible, pit stops were often chaotic and disorganised, especially if they were unscheduled.

Now, thanks to the fact that drivers and pit crews can convey detailed information to each other during races, these stops are much slicker and lightning fast.

Effective communication is equally important within businesses. It can prevent misunderstandings, promote engagement, help drive innovation and foster stronger working relationships between colleagues.

Everyone has to play their part

Another similarity between F1 and business is the fact that, in both arenas, everyone involved has their individual role to play.

In the case of pit crews, tasks are broken down into the minutest of detail. There’s someone directing the car into the precise position, someone holding the ‘brake/in gear’ sign, one person dedicated to removing and replacing the wheel nuts on one wheel and other specialists assigned jobs like altering wing angles. It doesn’t matter how seemingly small the individual task is, every single action is essential in getting that car back on the track.

A business works – or should work – in much the same way. Of course, there are the people who have more visible roles, but depending on the size and nature of your business, you must also have personnel managers, finance and sales specialists, front-of-house people, IT experts and more all coming together to make sure the company runs smoothly.

No matter how big or small their roles may seem, every team member contributes in their own way to the overall success of an organisation. I have learned that it is worth remembering that and acknowledging those who operate behind the scenes just as much as those whose work puts them in the limelight.

As founder and chairman, Chris Niarchos at the Cobra Group of Companies sets the strategic direction for all businesses within the group and ensures that the critical objectives of these businesses are met.

Why leadership doesn’t have to be lonely

Being a business leader can give you a great sense of professional achievement and satisfaction, but it does also have the potential to be lonely at the “top”. You have ultimate responsibility for the success of your company and this puts you in a unique position within your company seroquel medication.

However, my own experience as an entrepreneur and in leadership roles tells me that heading up a business doesn’t necessarily have to be isolating. Drawing on observations I’ve made throughout my career, here are some suggestions that could help you to stay connected to the people around you.

Encourage a cohesive team

People sometimes mistakenly think that being in a leadership position means you must have all the answers. In fact, the most successful entrepreneurs understand the importance of tapping into the talents and experience of others.

Great leaders build strong teams around them and encourage people to connect and collaborate with each other. In turn, this builds a strong sense of team spirit that reaches right to the top of organisations.

If you cultivate a business culture in which your colleagues are part of the decision making process and feel connected to your company’s underlying goals and objectives, you’re much less likely to have the sense that you’re on your own.

Reach out to others for support

It’s also important to realise that it’s okay to ask others for help and support. Being a leader doesn’t mean you have to be infallible. Even the best entrepreneurs experience difficulties from time to time – and being able to turn to people can help them cope.

Connecting with mentors or fellow entrepreneurs can be especially useful if you’re just starting out in your business career and I’ve found that these relationships can last throughout your career.

This idea is at the heart of Appco’s business model. Our business is built on the philosophy that, regardless of whether you’re an Appco employee or a self-employed contractor within our face-to-face marketing and fundraising network, you are in charge of your career, but also have the mentoring support and expertise of the Appco network to help achieve your goals.

Make yourself approachable

The way you interact with your colleagues will also have a big impact on your connections to people in your business. If you come across as aloof or intimidating, the people around you are more likely to keep their distance.

I have made an effort throughout my career to make myself available to people at all levels in our organisation, and at all stages of their journey in the wider network. I hope it has been as beneficial to those around me as I have found it myself.

Ultimately, I believe that  a very big part of successful leadership comes down to being approachable and welcoming input from others, which also allows you to continue to work more closely with – and learn from – your colleagues.


As the Cobra Group of Companies’ chairman and founder, Chris Niarchos has many decades of experience as a business leader and knows how to overcome a range of challenges associated with running a company. He has steered the Cobra Group to international success and continues to strive for excellence both for the company and himself.

3 important lessons I’ve learned in business

To be successful in business, you have to be able to adapt and to pick up knowledge and skills as you go. You learn from mentors, colleagues and competitors, and you take lessons from both your achievements and your mistakes.

Absorbing all of this information helps you to grow not only as an entrepreneur, but also as a person. Following are three important lessons I’ve learned during my career.

1. It’s impossible to control everything

No matter how much of a perfectionist you are and how tight a grip you want to keep on your company, the simple fact is you can’t control everything.

Trying to micromanage every aspect of your business can reduce your ability to focus on strategic planning – not to mention spiking your stress levels unnecessarily. As a leader, you have to be able to take a step back and delegate tasks to the appropriate people.

There will also be a range of variables outside of your business that you have little or no control over, including the prevailing market conditions. It means you have to be flexible in your approach and ready to tailor your strategy to suit changing circumstances.

2. Patience is an important virtue

It’s true that a small number of businesspeople seem to propel themselves to instant fame and fortune, but the vast majority of entrepreneurs have to work hard over a sustained period of time to achieve their goals.

This means that patience is vital asset among business leaders. You need to have foresight and dedication to stick to your path and realise your ambitions. Anyone who has made it to the top thanks to hard work and perseverance – and that’s most people – will tell you that this makes the eventual rewards all the more satisfying.

3. Keeping your focus is crucial

After reaching a particular target or milestone, there is a risk that entrepreneurs – who are always juggling multiple priorities – will turn their attention elsewhere and lose their momentum. If you want to achieve sustained success and company growth, you’ll need to be able to maintain your focus on all areas of your business.

One of the things that has helped me to remain motivated throughout my career is my desire to ‘Be Something More’. This phrase was printed on a poster that I put up on my bedroom wall as a youngster living at home and it has helped me to shape my approach to work and to life more generally.

‘Be Something More’ reminds me to continuously strive to achieve the most for my businesses, myself and, just as importantly, for the people around me. This guiding principle is so important to me that I decided to make it the catchphrase for the entire Appco Group.


As chairman and founder of the Cobra Group, Chris Niarchos has achieved global success as an entrepreneur. His journey began at the age of just 22 when he started his first direct sales company in Sydney. He had a vision of growing the business into an international organisation and, through hard work and skill, he has succeeded in his ambition.

What is the Human Commercial™?

Ever since I first set up my direct sales business in Australia at the age of 22, I’ve sought to set new standards of excellence in this field.

Face-to-face sales is the oldest and most enduring form of marketing available and, over decades, I’ve witnessed first-hand the impressive results it can achieve for a wide range of organisations. At Appco, we’re continually looking for ways to enhance our services – and as part of this, we’ve developed the Human Commercial™. But what exactly is this concept and why it has proved to be so effective?


Creating a connection

The genius of face-to-face sales is the fact that it creates an instant and lasting connection with consumers. In an increasingly digital world, faceless marketing is now commonplace, but at Appco we believe that people still respond most strongly to other people. This is where our approach really comes into its own.

Using the Human Commercial™, the brand ambassadors in our network engage with people in a professional and friendly way, leaving a positive and enduring impression of the brands they represent. This is in stark contrast to TV adverts, websites, smartphone pop-ups and other impersonal promotional methods. While these approaches certainly have their uses and can be highly effective, they lack the human element of face-to-face sales.

Delivering a tailored message

The Human Commercial™ involves delivering highly tailored messages that are interesting and relevant to consumers’ individual needs and preferences.

Using the technique, brand ambassadors enter into dialogues with prospective customers and provide well-informed answers to any questions they may have. Again, other marketing channels like TV advertisements obviously work, but they can’t do that! In this way, the Human CommercialTM is not simply about ‘selling’ to people; instead it is about respecting them and making sure that they have the best possible experiences. In turn, this can enable consumers to make confident, informed decisions and it helps to ensure they are positively engaged in the products or services that our brand ambassadors represent.

So that they are able to deliver the detailed information that consumers expect and want, the brand ambassadors in our network have in-depth knowledge about the products and services they sell. This comes across immediately when they interact with customers.

At Appco we believe that as the original marketing method, face-to-face sales is here to stay. With decades of experience – and with the help of our dynamic and engaging Human Commercial™ approach – we intend to stay at the cutting edge of this industry.

If you would like to find out more about the services Appco offers, please visit our website. Regardless of your marketing needs, our form of direct sales could help you to create a lasting connection with your target audience and play a major role in boosting your long-term success.

In his role as founder and chairman, Chris Niarchos at Cobra Group of Companies is responsible for setting the strategic direction of the business. Appco Group is the direct sales and marketing subsidiary of Cobra and it now has operations in nearly 30 countries around the world.