The Appco story: building a successful business from scratch

I knew from a young age that I wanted to be a successful business owner. So, at the age of just 22, I set up my own direct sales company in Sydney, which would eventually expand and mature into what is now Appco Group – one of the world’s largest face-to-face sales and marketing companies with operations in nearly 30 countries around the world.

It’s been a truly incredible journey from those early days to where I am – and the company is – now; it’s one that has taught me many things both about myself and about the business world.


Striving to Be Something More

There’s no denying the fact that building a successful business from scratch takes dedication, commitment and patience. All entrepreneurs have their own personal ways of coping with the pressures and stresses that running a business can bring. In my case, one of the guiding principles throughout my career has been ‘Be Something More’.

When I was a young kid still living with my parents, my mum brought home a poster with this phrase printed on it. I kept it on my bedroom wall until I left home and the message had a lasting impression on me.

To both my parents, the idea of being something more was hugely important. They believed that it didn’t matter what your line of work was, who you were or where you were from; what mattered was that you strived to fulfil your potential and to do something positive for yourself and your community. In other words, they believed in doing more than simply going through the motions in life.

A company catchphrase

Because this idea has had such a formative influence on my approach to work and to life, I decided to make it the motto for my company.

To me, this idea perfectly encapsulates what Appco means. It’s about achieving excellence and never settling for second best. This is what Appco aims for in all its direct marketing activities. We are leaders when it comes to creating lasting connections with consumers, supporting small companies and entrepreneurs and delivering impressive value to our clients.

The future for Appco

You might assume that because Appco has already achieved such great things, I will be content to sit back and take things easy. In fact, I’m just as focussed as ever and I’m constantly looking for new ways to enhance the business, the service we offer our clients and the opportunities we provide to the budding business leaders in the network.

Back in 2010, we highlighted our commitment to our face-to-face marketing services when we launched the Appco Group brand worldwide. This move was intended to further define our face-to-face business and to differentiate it from the other companies and services we offer within the Cobra Group. And I am determined to ensure Appco carries on growing and improving.

Although I’ve come a long way since first starting out as an entrepreneur, there are many more things that I want to achieve and I have the same drive and passion that motivated me to set up in business back in 1987.

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